Contributed by Meagan Hasenoehrl, eStrategist
It’s the most wonderful time of the year and Milestone has some great tips to help build excitement and traffic to your website during this holiday season. Below are 5 tips you can use to better optimize your site for the Holiday Season.
- Holiday Themed Web Page:
A Holiday themed web page is a great way to optimize for holiday traffic and guests looking for things to do, holiday specials, and places to stay during the holiday season. With a dedicated holiday web page you can focus and build relevancy for local key terms and gain more traffic to the page through social media posting, email blasts, press releases, and organic traffic. This is a great idea if you want to post holiday events, specials, recipes, and photos.
- Holiday E- Coupon or Manager’s Special
E-coupons are a great way to increase conversion during the holiday season through the use of a compelling special or holiday deal on your site. You can customize the e-coupon or manager’s special page with holiday images and text to bring the holiday spirit to your website!
- Social Media:
The holidays are a great time to build relevancy and fan-base on your social channels. Post frequently about holiday events happening in your area, link back to sites that have information about those events, or mention the business page within your post to gain visibility and traffic from its social page as well. If you have a holiday special landing page, you can use your hotel’s social media profiles to link back to this page on your site to drive incremental traffic. Having social sharing button,such as Facebook Like or Google +1, on your Holiday landing page or blog post encourages visitors to share your content with their social circles.
Need ideas for great holiday blog posts? Create a quick post about an event in the area each week so guests can come to your blog for a quick update on fun things to do. Recipes are also great traffic drivers, ask those that work at the hotel for their favorite holiday recipes and post them on the blog! Holiday games are also something people often look for this season, think of your favorite games to play over the holidays and do a few fun posts about them to give your visitors ideas for their own holiday parties.
Google places and Hyperlocal channels like Yelp and Foursquare are great for posting about holiday specials and events. Create a Google offer using the same holiday special you have on your website. Add event posting so when guests come to your places listing they see the updates. This is a great way to promote holiday specials and gain additional traffic and conversion!