The “Before” website had a great color contrast, which gave the site a modern look and feel. However, an easy “book now” feature is non-existent on the page and the “make a reservation” link can easily be overlooked by visitors. This makes it difficult to convert visitors to the booking engine. The “After” (revamped) website had the same color scheme, but with the added checker design, the website has a more luxurious and grand appeal. The easy “Book Now” feature is easily visible directly under the main image, which increases the conversion rate. Adding positive press comments also increases the hotel’s credibility.
|What Milestone Did?|
|Updated website algorithms||Refreshed design|
|New keyword research to pinpoint demand||Refresh content|
|New Meta tags – title, alt, h1, h2, description||Added an easy “Book Now” feature|
|Added positive critiques from major press channels|
Since the website revamp in August 2008, Hotel Metro has experienced an average increase of 19.5 percent in daily visits in year-to-year month comparison. The average monthly booking conversion rate also increased by over 40 percent.