Google is launching its innovative new Pay-Per-Action service (http://services.google.com/payperaction/) where advertisers can increase their web reach while paying only for actions that you define. First, you create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. Then you’ll set the amount that you’re willing to pay when this action is completed. Finally, you’ll install a conversion tracking code on your website so that we can verify when an action has been completed.
Once you’ve completed these steps, publishers in the Google content network can choose to place your ads on their website. You’ll only pay when a user clicks on your ad, visits your site, and completes your desired action.
Pay-per-action ads complement your current campaigns by providing a new pricing model that extends your reach and allows you to pay only when a defined action is completed on your site. This beta feature is currently available to AdWords advertisers in the United States on a limited basis as part of Google’s beta test.