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Tag Cloud - search engine marketing (SEM)

Learn How Your PPC Keywords Compare to Your Competitors

It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality scores reflect Adwords’ PPC algorithm.

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About 12 years ago by     1 Comment Post Comments
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How To Maximize Your PPC Budget: Use Negative Keywords

While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so.

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How to Maximize Your PPC ROI

Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your campaign or lowering your daily budget, try thinking smarter and following the tips included below to keep costs down and conversions up!

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PubCon 2011 Keynote by Matt Cutts and Amit Singhal, Google

Amit Singhal joined Matt Cutts, head of Google’s quality control and webspam team, on the 2nd day’s keynote at PubCon Las Vegas, 2011. In his keynote, Matt gave his thoughts on what the future holds for search from a high-level (10,000 ft view) and low level (1 ft view). Here are some excerpts from this keynote and subsequent Q&A after the keynote address.

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Search Engine Results Pages & Social Media Integration

Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is something we have seen more frequently in both Google and Bing starting late last year.

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About 13 years ago by     Comments are off for this post Post Comments
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The Convergence of Search, Social & Content Marketing

The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together? How do you increase your odds of being found both in search and social media? How will you consistently create content your users will enjoy?

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New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue.

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Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat

Matthew Bailey (Site Logic), Marty Weintraub (Aim clear) and Tami Dalley (ROI Labs) discussed the importance of using, understanding and analyzing web analytics data. No matter which analytics software we use, the information available is important and critical in making any decisions to business model, strategies etc.

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About 14 years ago by     Comments are off for this post Post Comments
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Gain and Maintain Visibility with Your Search Marketing Campaigns

Milestone’s President, Benu Aggarwal, will speak at the upcoming Search Engine Strategies Conference in San Francisco and will discuss search engine and social media marketing best practices.

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Real Time Search and Major Search Engines

Real time search getting greater prominence as people seeking more real time results over traditional search. With more and more people getting hooked on twitter and facebook, search engines are partnering up with social sites like twitter to provide search relevance at a much quicker pace.

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