According to a survey by JPMorgan, US Paid Search and Advertising Revenues have been steadily increasing since 2006 and are expected to rise by 31.9% in 2008. eMarketer is predicting that rich media/video is going to see the biggest growth in spend in 2008 with an increase of 48.9%. The saying goes “a picture is worth a 1000 words,” and this is monumentally important in the world of travel where visuals of your property and destination (or lack thereof) can make or break your conversion rates.
With the advent of Universal Search, your video isn’t just a conversion tool for the visitor who stumbles upon your website. Done right, it can actually increase the visibility of your website and allow for stronger search engine results placement. For more information on how to make your videos search engine friendly, see our article Online Videos – How Old Media, New Technology Is Driving Search!