Take Social Media to the Next Level [educational session]

Event:   EyeforTravel’s Social Media & Mobile Strategies for Travel

Session: Take social media to the next level: Learn how to integrate social media across your company to boost loyalty and sales

Date:  March 17, 2014

Location:
Hotel Nikko San Francisco
222 Mason St, San Francisco, CA 94102

Topics Covered:

Many brands admit that social media should not sit in a silo. For optimal results, it needs to be integrated across your company strategy, structure and communications.  In this session we explore how to overcome the barriers to integration as well as how to make the most of the opportunities integration presents.

• Understand how to leverage social data across your organization
• How can social be integrated with loyalty and CRM systems to boost sales?
• What are the benefits of developing bespoke social tools in-house vs. externally?
• How can you open up your systems/improve API’s to become more able to integrate new technology?

Speakers:

• Anil Aggarwal – CEO, Milestone Internet Marketing
• Ed Perry – Global Senior Director of Social Media, Worldhotels
• Jonathan Pierce – Director of Social Media Communications, American Airlines

Registration Info:  www.eyefortravel.com/social-media