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SMX West 2014 – Structured Data Super Session: What You Need To Be Doing Now

Published: Jan 20, 2014
SMX West 2014

Event: SMX West 2014

Session: Structured Data Super Session: What You Need To Be Doing Now

Date:  Thursday, March 13th 2014

Time: 10:45am – 12:00pm

Location:
San Jose Convention Center
150 W San Carlos St.
San Jose, CA 95113

Topics Covered:
With the spotlight on semantic search and the quest to match the user’s query intent, search marketers are thinking about how they can best leverage structured data. Though approaches like using the Schema standards and related markup is recommended, implementing them correctly can be difficult and may not always provide expected results. Learn how to prioritize your efforts by learning which types of rich snippets are being most frequently used in search results and driving success for those who have implemented markup.

Speakers:
Benu Aggarwal, President, Milestone Internet Marketing (@milestonemktg)
Frank Cheng, Head of SEO, eBay Classifieds
Jeff Preston, SEO Manager, Disney Interactive (@jeffreypreston)

Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos)

Registration Info:
http://searchmarketingexpo.com/west/register

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