Search Engine Strategies 2009 – San Jose

Session Name: Four Paths to Success in a Tough Travel Economy

Travel marketers discuss the challenges of smart search marketing in tough economic times, when leisure travelers are hard to come by and businesses slash budgets. Experts in four key areas of travel search marketing – Organic, Paid, Social and Local/Mobile – share successful strategies and creative campaign ideas to attract and increase traffic, proving that it is possible to generate positive ROI with limited resources.

Date: August 12, 2009

Time: 2:30-3:45pm

Location: SES Strategies 2009 San Jose

Moderator Elisabeth Osmeloski, Managing Editor, Search Engine Watch


Benu Aggarwal, Founder & President, Milestone Internet Marketing
Click to Download Benu’s Presentation

Michelle Stern, Client Services Director, iProspect

Roger Wong, Product Manager, Bing Travel

Carrie Hill, Director of Search Strategies & SearchEnigineWatch Expert, Blizzard Internet Marketing