In the recent session, our experts Benu Aggarwal, Elmer Boutin, Bill Hunt, and Vikas Sheth shared the major changes in how search works today. The discussion highlighted the move from traditional SEO to Generative Engine Optimization (GEO), where success depends on how well AI understands and cites your content—not just how many clicks you get. The team wrapped up with seven must-have tips to help brands stay ahead in this new AI-first world.
Key takeaways:
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