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3 Milestone Thought Leaders Speaking at SMX Next

Nov 04, 2022   |   SEO
Developing an SEO-first content management system

1) Developing an SEO-first content management system with Benu Aggarwal

Session will be broadcast on November 16, 12:05 PM – 12:50 PM PDT

Why should marketers care about SEO-first CMS and what opportunity does it present?

Over 90% of digital content has NO audience, according to studies by Ahref and BrightEdge. As the digital space gets more competitive and content more congested, being discoverable on relevant searches is challenging for every business. 

Good content and SEO best practices may no longer be enough to help you to stand out in search. Heading forward, it is mission-critical to have content that is optimized for an omnichannel digital experience, backed by an SEO-first content management system (CMS). But what does a truly SEO-first CMS need to help get you in front of your customers?

Join Benu Aggarwal, President and Founder of Milestone Inc., for a look at the top 10 must-haves for an SEO-first CMS. She’ll highlight the importance of SEO-friendly features (e.g., built-in blogs, FAQ modules, location-based widgets, plugins), digital asset management, redirect management, health monitoring dashboards and much more.

After this session, you’ll be able to:

  • Understand how an SEO-first CMS will help increase the visibility and discoverability of your digital content
  • Know the essential features of an SEO-first CMS built for search
  • Proactively seek out a CMS that helps boost organic search traffic

Register For Free

2) How to scale your enterprise SEO with schemas and FAQs

Session will be broadcast on November 15, 10:30 AM – 11:00 AM PDT

Why should enterprise marketers care about Schemas and FAQ?

Schema, FAQs, and entity search optimization strategies can drive significant improvement in content visibility and enhance SEO.

Join Anil Aggarwal, CEO of Milestone, as he explores case studies and techniques key to enhancing website content visibility. You’ll learn about the methodology behind marking up content, how to use automation and tools to efficiently scale initiatives for enterprise-class websites, and which KPIs to track and report to key stakeholders.

After this session, you’ll be able to:

  • Understand how well schemas and FAQs work on enterprise sites
  • Scale schemas on enterprise sites
  • Develop and deploy engaging FAQs that show up in the SERPs

Register For Free

3) Ask the SEO Experts Session

Session will be broadcast on November 15, 2:10 PM – 3:00 PM PDT

Join us for SMX Next with a live opportunity to get your questions answered by representatives from select winning companies of the 2022 Search Engine Land Awards. This session is 100% Q&A-powered… don’t be shy, ask away!

Milestone won 2 Search Engine Land Awards or Landys for Commerce and Local results with their customers Sun Outdoors and SpeedPro. The winning Search Engine Land submissions were:

  • Milestone Inc helps Sun Outdoors Triple their Conversions and Online Revenue with a New State-of-the-Art Website that Made a Significant Impact on Their Visibility on Search – Locally & Organically for Their Locations
  • Milestone Inc helps SpeedPro Drive 93% Increase in Local Listing Views and 39% Increase in Online Leads Revenue with State-of-the-Art Local SEO Strategy

Register For Free

You can sign up free for the virtual SMX Next event and get full access to the sessions.

If you want to have a custom consultation for particular questions on SEO and digital marketing, contact us at Milestone to schedule it.

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