ROI Tracking

Learn how to track website analysis and ROI tracking system, a dynamic analytic tool for measuring your hotel’s return on investment and conversion rates. While the measurement of true return on investment for the lodging industry is a complex exercise since the results manifest across multiple channels, the impact of your online marketing efforts are measurable. In this category, articles and posts focus on how to track your hotel’s ROI through key indicators and measuring online and offline conversions across diverse distribution channels.