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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Quality Becoming a Factor

Quality Becoming a Factor in Google Reviews

December 7, 2010   |   Web Design and Promotion
In response to a recent article published in the New York Times, Google has amended parts of its Google Places local search algorithm to take into account user experience and...
New Link Sharing Tool

New Link Sharing Tool – Bit.ly Bundles

November 23, 2010   |   Getting Social
Bit.ly, the popular URL shortener, has a new tool called bit.ly bundles, allowing users to share a collection of up to 100 links on Twitter, Facebook or via e-mail, with one...
New Study Reveals

New Study Reveals the Behavior and Expectations of Facebook...

November 22, 2010   |   Getting Social
A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with...
Paid Search on Facebook

Paid Search on Facebook

November 15, 2010   |   Web Design and Promotion
In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing...
Post Click Conversion Performance

How to Increase the Post Click Conversion Performance

November 15, 2010   |   Web Design and Promotion
Channeling traffic to your website is just the first step of locking in new customers and conversions. John Ellis, George Aspland, Janet Driscoll Miller and Brian Massey tackled...
Large Scale PPC Campaigns

How to Effectively Manage Large Scale PPC Campaigns

November 15, 2010   |   Industry News, Web Design and Promotion
This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC...
Landing Page Optimization

The Best Tactics in Landing Page Optimization

November 15, 2010   |   Industry News
In this session of PubCon Las Vegas, Joanna Lord, Tim Ash, and Kate Morris provided some great tools and insight to help advertisers understand how to best optimize landing pages...
Hardcore PPC Tactics

Hardcore PPC Tactics

November 12, 2010   |   Web Design and Promotion
In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC...
Trends Impacting Online Search

Trends Impacting Online Search

November 12, 2010   |   Web Design and Promotion
We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide...
Solutions to In-House SEO

PubCon Session: Solutions to In-House SEO, PPC & Campaigns

November 11, 2010   |   Web Design and Promotion
The session “In-House SEO, PPC & Campaigns” offered tips on how best to build a team that can combine efforts to collaboratively reach marketing goals and optimize the website...
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