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News, Trends & Technology

Stay up-to-date on industry trends, digital marketing tools, techniques and technology that impacts your business.

Measuring The Success (ROI) of Your Search Engine Marketing

July 27, 2007   |   Digital Marketing Analytics
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative,...
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How Do You Measure The Importance Of The Internet?

Frequently, hoteliers measure the size and importance of the internet as a booking channel by the number of reservations flowing through their online booking engines. An alternate...
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The Next Frontier in Internet Marketing – Web 2.0

July 27, 2007   |   Getting Social
It is evident that Web 2.0 initiatives are changing the way all industries operate today. The chart below shows the overall spending by US marketing executives on the next...
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GM’s eCommerce Checklist

July 27, 2007   |   Web Design and Promotion
Weekly 1. Online Inventory Make sure you have sufficient inventory allocated for all sales channels, especially on your site. Your independent and brand.com website is the most...
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Domain Name Best Practices

July 27, 2007   |   Web Design and Promotion
When choosing an online strategy for your business, the first step is selecting a domain name. Choose only one domain name for one business! Theoretically business owners want...
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Keyword Stuffing

July 27, 2007   |   Web Design and Promotion
The common question which reoccurs time after time is maximizing keyword usage. Meaning if keyword phrases and H1 tags are important for organic optimization, let’s stuff the...
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From Hotels to HTMLS: Internet Marketing coming to a seminar...

June 19, 2007   |   Speaking Our Minds
Milestone Internet Marketing, Inc. spoke at the following events: CLIA’s Lodging Industry Regional Forums Wednesday, June 20, 2007 at the Best Western Hilltop Inn in...
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Hotels, Meet Your New Sales Person: Consumer Generated Content

June 4, 2007   |   Getting Social
In a study completed by Compete, Inc. it was found that over $10 billion per year in online travel is influenced by consumer generated content. The interactive nature of sites...
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Lodging Industry Blogs

June 4, 2007   |   Getting Social
By creating a blog for your hotel, you will be able to attract visitors looking for things to do in your destination. Milestone blogs are “destination centric,” meaning that...
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Effective Email Marketing

June 4, 2007   |   Web Design and Promotion
Book Rooms and Build Relationships Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users...
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