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Search Strategies for A Transformed Business

Published: Sep 18, 2013
Search Strategies for A Transformed Business

Search Strategies for a Transformed Business

Event: Eye for Travel – Travel Distribution Summit

Location:
Radisson Blu Aqua Hotel, Chicago
221 North Columbus Drive
Chicago, Illinois, 60601 USA

Date & Time: Day 2 – September 24 – 11:00 AM – 12:00 PM

Session: Keynote Debate! Search Strategies for a Transformed Business

Topic: Travelers are becoming more and more tech savvy. 86% of consumers span across 2 or more travel sites before booking. Over 50% of customers visit multiple sites before choosing a product. This session will take a dive into how hotels can enhance their online marketing strategies to better reach travel consumers, drive traffic to their website, and increase their online bookings. Below are several topics this Keynote session will cover:

  • Analyze and understand the current state of the search landscape and learn how to capitalize on these changes
  • Multi-lingual search: how do you adopt your SEO strategy to incorporate multiple languages?
  • Understand where to put your marketing search spend for maximum ROI
  • How do Google Flight Search and Hotel Finder stack up in the current search climate?
  • Figure out advanced predictive technology and make it work for your business

Panelists:

  • Stas Pietrucha, VP, Online Marketing, Wyndham Hotel Group
  • Nicholas Panagopoulos, Strategic Alliances Director, Translations.com
  • Anil Aggarwal, CEO, Milestone Internet Marketing
  • Ron Schneidermann, Co-Founder & CMO, Liftopia 
  • Bill Chase, Director of Online Marketing, Travelocity
  • Nicholas Cohen, Director E-Marketing, Mandarin Oriental Hotel Group

For more information, or to register, go to: http://events.eyefortravel.com/travel-distribution-summit-north-america/registration.php

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