Santa Clara, CA – April 8, 2009 – Milestone Internet Marketing, Inc. announced today that www.nylohotels.com website won the Best Hotel and Lodging Website Award in the recently concluded Internet Advertising Competition Awards (www.iacaward.org). The website won the award for greatness in appeal, richness of content, and search engine optimization, which drives website traffic and online revenue. The websites were judged using six criteria including creativity, innovation, campaign impact, design, copywriting, and use of internet medium. The awards are produced by the Web Marketing Association (WMA). The judges for the awards are experienced professionals with an in-depth understanding of the current state-of-the-art in advertising design and represent some of the best the Internet Advertising community has to offer.
The NYLO hotels website was a result of extensive collaboration between NYLO hotels and Milestone’s award winning design and promotion teams. “The website marries NYLO’s unique positioning, hotel design concepts, and consumer appeal with Milestone’s design excellence and search engine marketing strategies, said Patrick O’ Neil, NYLO’s Executive Vice President of Operations. He added, “NYLO’s modern and chic hotels with contemporary elegance appeal to the hip modern consumer . We needed a website design and online marketing company that would highlight our market positioning and develop a comprehensive online marketing plan that would put us in front of the online consumers. Milestone did a phenomenal job of achieving our goals.” The masterpiece website was an outcome of several months of collaboration between the two teams and is developed on Milestone’s award winning GalexiTM Content Management System.
The results from the website even in the three months it has been live have been spectacular. The visitor traffic to the website has jumped 59% since the website went live. The page views have increased nearly 9X since the website went live 3 months ago, clearly illustrating that consumers are attracted to NYLO’s unique market positioning and find the website interesting. Most significantly, the online reservations from the website is up 35% year-over-year for the same three month period. This is impressive given the current economic conditions and decline in consumer spending on hotel rooms industry wide.
In addition to the Best Hotel and Lodging Website Award, Milestone also won 2 Outstanding Website awards for excellence in Internet Marketing for the following websites:
- Brookfield Suites Hotel – the website was designed and optimized while keeping in mind the usability, relevancy, and the target clientele for the property. Since the website went live in July 2008, Brookfield Suites has experienced an estimated 15% increase in monthly bookings compared to the previous year despite the current economy. (http://www.brookfieldsuiteshotel.com/)
- The Inns of Monterey Blog is part of a comprehensive Social Media Optimization plan for the group of five boutique hotels in Monterey. The blog features Monterey as a destination providing information to consumers about attractions, dining, and things to do in Monterey, and also showcases the five uniquely designed boutique hotels. Utilizing Milestone’s innovative social media strategies, the unique daily visitors to the website has increased by 44% since the blog went live in October 2008. (http://www.innsofmonterey.com/)
Milestone Internet Marketing, Inc. is a leading provider of Internet marketing solutions for the lodging industry. Milestone’s portfolio of services included Website Design, Search Engine Optimization, Pay-per-Click marketing, Email marketing, and several Social Media Optimization initiatives like Online Videos, Blogs, RSS, etc. Milestone currently works with over 700 hotels and drives over $150M in annual revenue for its clients. Milestone is a preferred vendor for several major lodging industry brands and works with some of the leading management companies in the US. Milestone is also well known as a lodging industry educator for its Hotels to HTMLs internet marketing workshops and book. For more information on our products and services, please visit www.milestoneinternet.com or email [email protected] or call (888) 350-8396.
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Teresa Soriano for Milestone Internet