Santa Clara, California – For Immediate Release – Milestone Internet Marketing, Inc. is pleased to announce today the release of its 3rd generation of eBuzz Connect™, a social media and reviews monitoring solution specifically targeted for hotels, restaurants, and vacation rentals. The new enhanced version of eBuzz Connect provides advanced features as well as highlights data hotels need most for effective online reputation management.
Milestone did extensive market research on reviews analysis and found that the most pressing challenge relates to gauging the sentiment of each review. Let’s say a guest rates your hotel an overall 4.5 stars, but then expresses disappointment in the high parking fees. Without breaking down the review by category or topic, this negative comment may be overlooked due to the positive guest rating. Our tool’s simple-to-use reviews and sentiment analysis will ensure that all potential issues are flagged.
New System Highlights:
- Compset Index. You can now view and benchmark your hotel’s performance vs. your competitor in an easy to understand graphical format.
- Sentiment Analysis. The tool provides the sentiment of your guests in the reviews for different categories such as service, value, location, etc. or for specific keywords. With the new sentiment analysis, you can now determine the attitude of guests towards their stay and specific hotel amenities.
- Reviews Analysis. Analyze your reviews and see how your hotel is performing against your competitors in categories such as cleanliness, hotel condition, service, comfort, location, and value.
- Top Keywords Analysis. eBuzz Connect’s powerful reporting provides invaluable insights for sales and marketing. Tap into what’s working by viewing the top trending keywords that can be incorporated in your hotel’s online and offline channels, including website, social media, videos, and brochures.
- Top Channel Analysis. Do you know exactly what channels your guests are using to share their travel experiences? The top channel analysis dashboard pinpoints the channels most used by your target market, allowing you to focus on the ones that can have the highest impact on your ROI.
- New Channels. eBuzz Connect is going global! Our tool now includes international channels to cover European, South and North American, and Latin American markets, such as TripAdvisor.com.br, Malapronta.com.br, Decolar.com, Mundi.com.br, Laterooms.com, Zoover.com, etc.
For more information and pricing on eBuzz Connect, please contact Milestone Internet Marketing at [email protected] or 888-350-8396.
Milestone Internet Marketing, Inc. is a leading provider of Internet marketing solutions for the lodging industry. Milestone’s portfolio of services includes Hotel Website Design, Search Engine Optimization, Pay-per-Click marketing, Social Media Optimization, and eBuzz Connect™ Online Reputation Monitoring. A preferred vendor for several major lodging industry brands, Milestone also works with some of the top management companies. In addition, Milestone is recognized as a cutting-edge lodging industry educator for its Hotels to HTMLs Internet marketing workshops and book. For more information, please visit www.milestoneinternet.com or call 888-350-8396.