ENGAGE is nearly here!
Come see what the fuss is about at the Hyatt Regency Santa Clara on July 25-26 for ENGAGE. And just in case you’re still on the fence, here are 5 reasons why you really can’t afford to miss out on ENGAGE.
1. Voice search is here, adapt or get left behind – are you ready?
comScore says that in 1.5 years 50% of search will be powered by voice. Nearly every American has a cell phone, and search on mobile devices already accounts for more than 50% of search. The numbers tell the story – voice search is here – but what does it mean to your content strategy? How do you prepare your marketing programs to stay ahead in a world where the screen becomes a secondary experience?
This year we are bringing you the straight scoop – right from the people that create the technology – Google – and from the experts at Milestone that have been quoted at industry shows like SMX. If there is ONE reason you can’t skip ENGAGE 2018 – learning how voice search will impact your business is it!
2. Speakers that will leave you breathless
Chip Conley built one of the most respected hospitality companies in the World, then went on to become a key advisor and strategist for Airbnb. Shashidhar Thakur led the team that built Knowledgegraph – arguably one of the most important pieces of technology that has changed the way location-based businesses use the internet, and Greg Sterling is a renown speaker and expert in the world of Local Search for the Local Search Association. With this kind of lineup, you are going to get the most in-depth knowledge of what’s happening in digital, where we are headed, and what you can do about it!
3. Digital marketing analytics – how do you get value?
Digital marketing analytics is always one of the most attended and perplexing topics in digital marketing. Everyone knows they need to do more, but how exactly do you succeed? What’s important? How do you get value from your investment? At this year’s ENGAGE conference we’ll present an incredible case study on how a major Milestone client used analytics across their portfolio – if you want to know how to get value from Analytics, this is a MUST ATTEND session.
4. Competition is the name of the game – how do you win?
We all know that you need to keep an eye on the competition – but what’s important? Where do you start? What are the right tools to use? Which metrics should you be focusing on? Get the answers to these questions and much more with two sessions dedicated to understanding your competitive set and planning around your competition. If you are in a competitive market, you won’t want to miss this.
5. Case studies, case studies, case studies
The best way to learn is to learn from others. This year we are bringing back one of our top-rated sessions from 2017 – we will feature three case studies presented by the people who worked with our clients. You’ll get to hear about the tactics, strategies and techniques that were used, the results we got and you’ll get to ask the questions you need to answer to apply the learnings to your business.