Hyatt Regency Century Plaza Facebook Sweepstakes [Case Study]

Published: May 31, 2013
Hyatt Regency Century Plaza Facebook Sweepstakes

Hotel Name: Hyatt Regency Century Plaza

Campaign: Social Media – Facebook Sweepstakes

Campaign Date Range: March 14 – April 16, 2013 (approximately 1 month)

Hyatt Regency Century Plaza - Facebook Page

 

Hyatt Regency Century Plaza - Facebook Contest

Background:

Hyatt Regency Century Plaza is a luxurious and iconic property perfectly situated in the fashionable West Side of Los Angeles, California. With search engines placing high importance on social signals and engagement, the property needed a way to increase their social media presence, fan engagement, and overall social reach. Milestone developed a Facebook sweepstakes to grow its fan base and capture email leads. Facebook fans only need to enter their name and email address for a chance to win a two-night weekend getaway in Los Angeles. By limiting the fields required to just the name and email address, the property was able to capture a great amount of email contacts.

The purpose of the sweepstakes is to:

  • Drive visibility to the hotel
  • Increase Facebook fan base through social sharing
  • Enhance user experience
  • Increase fan loyalty
  • Increase social referral traffic and conversion to their brand and hotel websites
  • Capture email leads

 

Budget: $1000

Results:

  • Over 2,230 unique entries, capturing the same amount of email addresses
  • 6,080 new likes total – a 388% fan-base growth

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Contributed by:
Brittany Bingham, Social Media Manager
Teresa Villaruz, Sr. Marketing Specialist

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