New Facebook Updates May Hurt Business Pages

Published: Dec 16, 2010
New Facebook Updates

First an update, then Facebook disappears

While in the process of rolling out a new format for all business pages, Facebook service suddenly went down. After about 15 minutes of down time, Facebook is back up and running, although they have removed all of the new updates.

Prior to the crash, we got a quick glimpse at some of the new updates they are trying to roll out. Foremost, all business pages are being migrated to the new layout that’s being used for the Place pages, along with Profiles. Instead of tabs on the top, all content is available through links below the profile picture. The major downside here is that they have removed the option for a page to have custom landing tabs. This means that instead of enticing potential new fans with great content, all newcomers see the fairly plain “Info” tab.

Facebook Business Page Options

Facebook Business Page Options

Formatting of current custom tabs seems to be breaking as well, causing strange alignment of text, images and more, not to mention the inability to play many videos within the custom tabs.

A further change revealed right before the crash is the ability to switch between accounts within Facebook – essentially giving you the ability to be “logged in” as individual business pages, thus minimizing the risk of you posting updates as the wrong person. This is particularly helpful to marketing companies who may be admins for dozens of different companies. Custom landing tabs aside, this is a great new feature!

The question now is this: did Facebook revert back to the old format simply because the updates broke their system, or did they realize that removing the ability to set custom landing tabs would be more than a little frustrating for all businesses? Let us know your thoughts in the comments below!

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Contributed by: Mike Supple, Milestone Internet Marketing

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