Creekside Inn Social Media Sweepstakes [Case Study]

Published: May 31, 2013
Creekside Inn Social Media Sweepstakes

Hotel Name: Creekside Inn Palo Alto

Campaign: Social Media – Facebook Sweepstake

Campaign Date Range: April 27 – May 28, 2013 (1 month)

Creekside Inn Facebook Page

 

Creekside Inn Sweepstakes

Background:

The Creekside Inn is a charming boutique hotel in the beautiful Palo Alto, California. As search engines continue to place high importance on social signals and engagement, the hotel needed a way to increase their social media presence, fan engagement, and overall social reach, all the while boosting its website’s SEO. Milestone developed a Facebook sweepstake to grow its fan base, drive traffic to the website, and capture email leads. Facebook fans only need to enter their name and email address for a chance to win one of three vacation packages. By limiting the fields required to just the name and email address, the property was able to capture a great amount of email contacts.

The purpose of the sweepstakes is to:

  • Drive visibility to the hotel
  • Increase Facebook fan base through social sharing
  • Enhance user experience
  • Increase fan loyalty
  • Increase social referral traffic and conversion to their brand and hotel websites
  • Capture email leads

Budget: $750

Results:

  • Over 824 unique entries, capturing the same amount of email addresses
  • 2,484 new likes total – a 854% fan-base growth

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Contributed by:
Brittany Bingham, Social Media Manager
Teresa Villaruz, Sr. Marketing Specialist

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