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Digital Marketing Ideas

What can hotels do to increase their online visibility? [Video]

A quick tip from Duane Forrester of Bing.com explains how hotels can increase online visibility with local listings....
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How Staff Efforts at the Property Level Can Increase Your...

February 28, 2013   |   Digital Marketing Ideas
Here are some quick, easy, and fun ways to get your hotel staff to positively influence your website...
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2013 Top Internet Marketing Trends and Resolutions –...

Check out the recap of our latest webinar, 2013 Top Internet Marketing Trends. We have the full deck in case you missed it (or if you just want to brush up), Q&A and additional...
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Ranking High on TripAdvisor

January 31, 2013   |   Digital Marketing Ideas, Getting Social
How your hotel ranks with TripAdvisor's Popularity Index can have a big impact on revenue. Making sure you are doing the right things when it comes to online reputation management...
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What to Expect in 2013 – Top Internet Marketing Trends

As we look and plan ahead, several new trends and strategies have emerged that are essential to our “must do” list for 2013. This article covers some of the major trends we...
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‘Sweep’ Your Facebook Fans off Their Feet

December 12, 2012   |   Digital Marketing Ideas, Getting Social
Are you challenged with gaining new, high quality Facebook fans? Check out how Willows Lodge in Woodinville, Washington earned a huge increase in Facebook fans (and other social...
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2013 Top Hotel Internet Marketing Strategies

This year saw major changes in the search arena with algorithms being constantly tweaked to provide the best results for consumers and to reduce the impact of spam. It is because...
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Cross-Marketing Optimization – Search and Social [Case...

The Velas Resort Group has been a client of Milestone for years and sought Milestone’s help in creating an online strategy to further maximize the group’s wedding revenue with...
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Are Your Social Strategies Hardcore? [SMX Advanced Seattle 2012]

It’s no longer sufficient to simply make sure that your hotel is on social channels. Now you must ask yourself, “Are my social strategies hardcore?” This question prods the...
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Avoiding PPC Data Paralysis [SMX Advanced Seattle 2012]

Long Tail Keywords Management: Long tail keywords are very effective and can help drive more conversions and revenue at a lower cost. Use about 10 to 15% budget to test a few long...
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