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Cyber Monday PPC Case Study

Cyber Monday is traditionally an event dominated by retail stores hoping to score big holiday sales, but hoteliers are beginning to take advantage of this extravaganza in the past...
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Tips For Optimizing Facebook News Feed for Hotels

December 20, 2011   |   Digital Marketing Ideas, Getting Social
EdgeRank, Facebook’s News Feed Agorithm, only displays content that friends and brand users interact with the most. Because of EdgeRank, having a marketing plan for your...
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How To Effectively Market PPC Ads For The Holidays

Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...
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5 Easy and Last Minute Holiday Tips to Boost Online Traffic

The holidays are the perfect time to relax and share memorable moments with loved ones. Holidays are also a time when many people travel, which provides a huge opportunity for...
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Top 10 Social Tips to Capitalize this Holiday Season

November 29, 2011   |   Digital Marketing Ideas, Getting Social
Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a...
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Making the Most of Your PPC Budget

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end...
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Facebook Today – PubCon 2011

November 10, 2011   |   Digital Marketing Ideas, Getting Social
Changes in social media happen on an almost daily basis. While this can be daunting to any marketer, it also means that by staying on top of the trends you have a unique ability...
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Integrating Social Media Into Overall Marketing Plan –...

November 10, 2011   |   Digital Marketing Ideas, Getting Social
Social media is significantly more effective when it is approached as an integrated part of an overall marketing plan, rather than handled as an offshoot with its own life. This...
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Reputation Management and Proactive Reputation Management...

November 10, 2011   |   Digital Marketing Ideas, Getting Social
This PubCon Las Vegas session focused on ways you can proactively manage your reputation online. The best thing to do when it comes to managing your reputation online is to be...
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Foursquare and Gowalla: Geolocation Marketing

November 10, 2011   |   Digital Marketing Ideas, Getting Social
Here are a few hyperlocal tips speakers shared during PubCon Las Vegas 2011. Foursqure is like your new map. Here are the best strategies to market on foursquare Think about four...
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