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Conversion Best Practices

Analytics APIs and Enterprise Level Analytics Management

Analytics APIs and Enterprise Level Analytics Management, PubCon...

This session covered various analytics APIs, pros and cons of some enterprise-level APIs, and some high-level goals you should focus on when migrating towards an enterprise-level...
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Google Analytics – PubCon 2011

Google Analytics – PubCon 2011

In this session Ashish from Google Analytics (GA) team covered new, fun stuff that have been recently implemented in GA. Most of these implementations are geared so for GA to show...
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Conversion in a Social World with Tim Ash

Conversion in a Social World with Tim Ash – PubCon 2011

November 9, 2011   |   Conversion Best Practices, Getting Social
In this PubCon Las Vegas 2001 session, Tim Ash, CEO of SiteTuners.com, examines social media conversions. Too often in social media we focus on niche markets and end up missing...
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Leveraging PPC

Leveraging PPC During the Holiday Season

Looking to increase conversion during the Holiday Season? Look to PPC! Follow these tips to help increase traffic during a historically slow period in the hotel...
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AdWords Update

AdWords Update Provides New Analytics, Mobile Targeting, and...

August 16, 2011   |   Conversion Best Practices
Recent changes to Google AdWords have lead to a new display format for text ads, new analytics, and more focused targeting options for mobile and tablet...
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Google Business Photos

Google Business Photos – Free Photo Shoot for Hotels

Google Business Photos will have photographers photograph the interior spaces of the hotel for free and post them in your Google Places...
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Google Panda

Google Panda Update: Quality Content is more Important than Ever

Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
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Mobile Paid Search

Mobile Paid Search – Don’t Wait!

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
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Facebook PPC Campaigns

Facebook PPC Campaigns

Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
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Site Link Extensions

Site Link Extensions

Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you...
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