Conversion Best Practices

Google’s Hotel Finder Tool

Five Reasons Hotels should Use Google’s Hotel Finder Tool

February 22, 2012
Google’s updated Hotel Finder tool offers travelers a plethora of very useful features to find the right hotel. Due to the tool’s ease of use, the strong relevancy of results,...
Analytics APIs and Enterprise Level Analytics Management

Analytics APIs and Enterprise Level Analytics Management, PubCon...

November 10, 2011
This session covered various analytics APIs, pros and cons of some enterprise-level APIs, and some high-level goals you should focus on when migrating towards an enterprise-level...
Google Analytics – PubCon 2011

Google Analytics – PubCon 2011

November 9, 2011
In this session Ashish from Google Analytics (GA) team covered new, fun stuff that have been recently implemented in GA. Most of these implementations are geared so for GA to show...
Conversion in a Social World with Tim Ash

Conversion in a Social World with Tim Ash – PubCon 2011

November 9, 2011
In this PubCon Las Vegas 2001 session, Tim Ash, CEO of, examines social media conversions. Too often in social media we focus on niche markets and end up missing...
Leveraging PPC

Leveraging PPC During the Holiday Season

September 21, 2011
Looking to increase conversion during the Holiday Season? Look to PPC! Follow these tips to help increase traffic during a historically slow period in the hotel...
AdWords Update

AdWords Update Provides New Analytics, Mobile Targeting, and...

August 16, 2011
Recent changes to Google AdWords have lead to a new display format for text ads, new analytics, and more focused targeting options for mobile and tablet...
Google Business Photos

Google Business Photos – Free Photo Shoot for Hotels

May 12, 2011
Google Business Photos will have photographers photograph the interior spaces of the hotel for free and post them in your Google Places...
Google Panda

Google Panda Update: Quality Content is more Important than Ever

March 23, 2011
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Mobile Paid Search

Mobile Paid Search – Don’t Wait!

March 22, 2011
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...