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Conversion Best Practices

Mobile Paid Search

Mobile Paid Search – Don’t Wait!

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
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Facebook PPC Campaigns

Facebook PPC Campaigns

Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
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Site Link Extensions

Site Link Extensions for Paid Ads

March 22, 2011   |   Conversion Best Practices, Industry News
Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you...
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Low Quality Links

Stay Away from Link Farm and Paid Low Quality Links

March 22, 2011   |   Conversion Best Practices, Industry News
A recent NY Times article discussed the black hat SEO activities conducted by retailer J.C. Penney, their short-term reward, and the enduring consequences. Working with link farms...
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Video Sharing Supercharge List

YouTube Best Practices – Video Sharing Supercharge List

January 11, 2011   |   Conversion Best Practices, Getting Social
In Milestone's Supercharge List for YouTube, we share with you the Top 10 latest practices for creating, optimizing and sharing videos...
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Keyword Ideas through Google Zeitgeist

Getting Keyword Ideas through Google Zeitgeist

January 6, 2011   |   Conversion Best Practices
Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool...
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SMART Keyword Research

Conducting SMART Keyword Research

November 10, 2010   |   Conversion Best Practices
Everyone needs to know the ABC's of SMART keyword research and know how to take advantage of opportunities. You'll find that here along with a few helpful keyword research tools...
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Usability Testing

Usability Testing

Tim Ash spoke at SES Chicago and gave some tips on testing the usability of a website to be able to make appropriate changes in real...
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Supercharge your SEM Campaigns

10 Things to Supercharge your SEM Campaigns

August 19, 2010   |   Conversion Best Practices
From PPC to SEO to Social Media to landing page testing and optimization, this session gave users real, actionable tips, strategies and secrets to get more out of your online...
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