Webinar Recap: Futureproofing Your Financial Institution’s Digital Footprint with AI

During the session, Bill Hunt, Anil Aggarwal, and Andrea Townsend explored strategies for how banks and credit unions can thrive in the age of AI-powered search. They discussed how to optimize websites, conversational AI, content, and local presence to boost discoverability, engagement, and conversions, helping financial institutions future-proof their digital presence.

Key Takeaways:  

• Monitor and improve how your brand shows up in AI search results.
• Add structured data, FAQs, and strong content to your website.
• Use chatbots or AI agents to help customers instantly.
• Personalize customer experiences with AI.
• Turn your website into a trusted data source for AI and users.
• Use AI to build deeper customer engagement.
• Focus on being visible and useful in AI-driven environments.