Milestone Inc. is thrilled to announce its recognition at the 2025 Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards, securing four prestigious Adrian awards awarded at the bronze tier. This year marks the 69th edition of the highly regarded Adrian Awards, which honor excellence in travel marketing. With over 800 entries from around the world, the competition was fierce. Milestone’s work was selected by a panel of experts from hospitality, travel, tourism, and media industries, highlighting the impact of our innovative efforts. The theme of this year’s awards celebrates creativity and results, whether through campaigns that captivated guests, inspired travelers, or set new standards for excellence.
Milestone’s Personalization Solution was recognized in the Artificial Intelligence (AI) category, while our valued clients Grand View Lodge, Vagabond Inn, and By The Sea Resorts each received a Bronze Adrian for their website transformations. These hotels embraced digital innovation, modernizing their online presence to strengthen their positions in the local market. By leveraging Milestone’s Digital Presence Cloud, our AI-native CMS platform, they optimized their sites for SEO, GEO (Generative Engine Optimization), personalization, creative design, and storytelling, all while benefiting from custom creative, performance insights, and analytics.
In addition to these accolades, Milestone has also earned 7 W3 Awards and 6 WebAwards in 2025, bringing our total to 17 awards this year, a testament to our team’s unwavering commitment to excellence.
“We are truly honored to receive these awards, which reflect our dedication to advancing digital experiences for hotels with AI-native technology and our personalization engine within the hospitality industry,” said Anil Aggarwal, CEO of Milestone Inc. “This recognition underscores our team’s relentless pursuit of innovation and reinforces our mission to empower businesses to succeed in the digital space.”
About HSMAI
The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with more than 30 chapters in the Americas Region. Connect with HSMAI at hsmai.org
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