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Walter Paliska

Importance of Imagery in Travel

A Picture is Worth a Thousand [Dollars?] – Importance of...

June 28, 2012   |   Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
Interview with Google’s Matt Cutts

Interview with Google’s Matt Cutts – Search Trends...

November 14, 2011   |   Speaking Our Minds
At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while...
Interview with Danny Sullivan

Interview with Danny Sullivan – Search Trends for 2012

November 14, 2011   |   Speaking Our Minds
Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and...
Every Webmaster Should Know About Code Installation

What Every Webmaster Should Know About Code Installation

November 10, 2011   |   Web Design and Promotion
This PubCon 2011 session focused on security issues that most sites are prone to and what can web developers and web masters do to protect their site against these security...
SEO and Information Architecture

SEO and Information Architecture

November 10, 2011   |   Web Design and Promotion
This session talked about different elements you need to keep in mind when architecting your web site so that your site is search and user friendly. Architecting a web site that...
Smart Organic Keyword Research

Smart Organic Keyword Research and Selection

November 9, 2011   |   Web Design and Promotion
Keywords remain an integral part of any SEO campaign. Without the correct keyword focus, even the best optimized content and links may not lead to success. Improve your rankings...
Anatomy of a conversion path

New Google Analytics Tool: Multi Channel Funnels

A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
Social media call to action

How to increase Likes, Fans and Followers

April 26, 2011   |   Getting Social
Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a...
Focus on Conversions

Focus on Conversions and Not Clicks

April 26, 2011   |   Web Design and Promotion
Conversion is more important than clicks when drawing conclusions about the paid search...
Rich Snippets and Micro formats

Search Engines Announce Structured Data, Schemas, Rich Snippets,...

March 22, 2011   |   Industry News, SEO
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and...