Being Proactive isn't enough. Brands need to constantly work on their SEO strategy throughout the year to promote their business,…
Backlinks and your linking strategy play an important role in technical SEO. These helpful links can give your rankings a…
How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No…
Employing a specific YouTube and video strategy to drive your business success during 2022 will be key to ensuring your…
You have a great business website, and a strong social media presence. Sure, you have links back to your website…
Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report…
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core…
The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay…
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the…
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67…
Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will…
For businesses to get on the right foot in 2020 with their digital marketing strategy, Milestone Inc. in association with…
Milestone monitors and manages all aspects of website content and performance for its customers and the community, and compliance with…
In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address…
With Google announcing the Core Web Vitals metric and its Experience Update, which focuses on user experience, some commentators speculated…
The Americans with Disabilities Act (ADA) has been a hot topic for some time now, but over the past couple…
Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective,…
The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as…
Schemas are easy to implement, and they're an instant SEO win. What are you waiting for? Great search engine organic…
While often a common mistake, duplicate content can harm your online reputation and visibility within the SERP’s.
In November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites.
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly…
Search engines are branching their focus out of just using keywords to provide the best search experience to their users.…
What Digital Marketing Technologies are you implementing for your Hotel this year? We've created a list of the top 10…
local events create an opportunity for your business, they bring potential new customers to your area. Here's a strategy that…
Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your…
Title tags are a critical element in Search Engine Optimization. The following are among our recommendations for utilizing them as…
HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year…
View and understand the keywords, meta tags, and description usage of a competitor's webpage. This new SEO meta tags add…
When choosing an online strategy for your business, the first step is selecting a domain name. Choose only one domain…