Gaurav Varma

Universal Search and How Rich Media Content Increases SERP Visibility

With the introduction of Google’s “Universal Search” back in May of 2007, brands have long become accustomed to the importance…

5 years ago

Google Introduces Subtopic Rankings, a New SEO Opportunity

Google has confirmed that they launched their new subtopic rankings for certain queries. Learn what they did and how to…

5 years ago

Usability Best Practices: How to Make Your Web Site Easy to Use and Intuitive for an End-User

Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential…

5 years ago

Using AMP Increases Speed, Core Vitals, Rank, Traffic, and Revenue

AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement…

5 years ago

Top 10 Tips on Your Digital Marketing Roadmap to Success in 2022

Get your plan ready and set to go in 2022. Learn the top questions you should answer before you build…

5 years ago

Guide to FAQ Best Practices

Every search query is a question, so every search result listing should be an answer. This could not be more…

5 years ago

Guide to Pay-Per-Click Marketing, PPC & Paid Search Marketing

Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys…

5 years ago

Social Media Starfish

The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using…

5 years ago

What Recent Changes to Google Shopping Mean for Your Business

Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by…

5 years ago

Holiday Shopping with COVID Highlights Digital Transformation Opportunities with Forecast 51% Increase in Online Purchases

When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their…

5 years ago

Webinar Recap: Banking and Financial Services Digital Marketing Webinar

In this webinar, Jeanne Hussin, VP of Marketing for Evergreen Home Loans, and Erik Newton, Milestone VP of Marketing, discussed…

5 years ago

Top 12 Digital Trends for 2020 Mid-Year-COVID-19, content, Google’s updates

The onset of the COVID-19 pandemic and its impact has crashed across the globe—resulting in businesses coming to a screeching halt and a market…

5 years ago

Webinar Recap: Financial Services and Bank Marketing in a Pandemic with US Bank and Wells Fargo

      In this webinar, we covered a fresh new point of view on the centrality of Google in…

6 years ago

Healthcare Marketing SEO During the Pandemic and Beyond

Milestone developed the crisis, recovery and growth framework that was developed in early March, since we have hundreds of customers…

6 years ago

Webinar Recap: Leadership lessons by Chip Conley

Focus on your organization’s culture, accept learning opportunities, grow your skills, problem-solve for your customers, use a growth mindset, and…

6 years ago

Black Lives Matter

The time has come to take a stand The last 2 weeks have been quite a roller coaster ride for…

6 years ago

Webinar Video: Covid-19 CRG Local Search

In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth local search strategy, including key priorities, case studies, and tactics for…

6 years ago

Webinar Video: SEO after Covid19

In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth strategy including key priorities, case studies and tactics for search marketers…

6 years ago

Webinar video: Covid-19 Crisis-Recovery-Growth

Milestone has developed and begun implementing the Covid-19 Crisis-Recovery-Growth strategy and wants to share it with the community. We have…

6 years ago

Senate Coronavirus Aid Bill

Details of the US Coronavirus Aid Bill The US Senate and House passed a massive aid bill, S. 3548, The…

6 years ago

Top tips to work from home effectively

For many organizations and professionals, working from home was increasing because of the distributed nature of domestic or international teams,…

6 years ago

Webinar video: Generate more leads and revenue on Yelp

Watch and share the video, and download the slides. Today, approximately 100 Million unique visitors come to Yelp monthly for…

6 years ago

Top Social Media Trends for 2020

Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend…

6 years ago

Webinar Recap: Taking on the 2020 Hospitality Digital Marketing Budget

What preparations should your organization should be making, and which trends/channels/technologies are going have the biggest impact for hotel's budget?

6 years ago

Webinar Recap: 2019 State of Local Search & How to Get Your Business In Front of Users

Our April. 17 webinar covered the best strategies that location-based businesses (hotels, restaurants, banks, retailers, etc.) can implement in 2019,…

7 years ago

Introduction to Flickr

Photo sharing is a segment within social media that allows users to upload and share digital images with other people…

7 years ago

Webinar Recap: Introducing the New Milestone Presence Cloud

In the webinar we showed off a demo of our new Milestone Presence Cloud platform. If you missed out, you…

7 years ago

How to Improve Yelp Management and Results

Milestone's combination of exceptional software and Yelp certified ads (YACP) partnership means you can finally make Yelp work for you.

8 years ago

Case Study: The Impact of Google posts on visibility, CTR, & Ranking

The numbers show a high correlation between the time at which the Google posts were made, and the change in…

8 years ago

Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site Compatibility

Milestone’s Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS websites.

8 years ago