Analytics

10 Steps to Omnichannel Digital Marketing Success

Regardless of the size of your business, personalized strategic marketing programs have become a “must have.”

8 years ago

Analytics in the New Year – A Digital Managers Guide to Productivity in 2016

Digital marketing software, Unalytix, created to increase hotel marketers productivity and eliminate wasted time gathering data.

10 years ago

Using Google Analytic Pivot Table to Track Average Ranking

There are many features and tools within Google Analytic that is under-utilized. One of these hidden gems include Google Analytic's…

14 years ago

Top 5 Reasons for Using a Multi-Channel Marketing Funnel

Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can…

14 years ago

6 Things to Look For When Analyzing your Competition

Competitive Analysis - a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely…

14 years ago

Industrial Strength SEO & Analytics Power Tools

There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to…

14 years ago

360-Degree Competitor Analysis – Top 5 Areas and 5 Tools

The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as…

14 years ago

Measuring Profit & ROI Across Channels

Visitors take interesting paths on the way to your shopping cart, surfing through a variety of ads and search listings…

14 years ago

Visual Analytics: Conversion Juice for the Brain

A new set of data visualization tools can now render data visually. Charlotte Bourne of Mediative and Wister Walcott of…

15 years ago