With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to…
On October 11, 2019, California Governor Gavin Newsom passed the California Consumer Privacy Act (CCPA) which will come into effect…
Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend…
While BERT stole the limelight of last month’s Google Updates, in November 2019, the search giant has been unrelenting in…
Following the BERT algorithm update by Google towards the end of October 2019, which they labelled as their biggest algorithm…
Implementing schema is a powerful way for businesses to build brand awareness online. Schemas give search engines context about the…
Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective,…
The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as…
The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The…
This October, Google’s biggest update in probably 5 years - BERT, along with other core algorithm updates, stole the limelight.…