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Google Hotel Ads to Offer Pay-Per-Stay Model

Recently, Google announced updates to its metasearch advertising (also known as Google Hotel Ads). To support hotel recovery, Google updated its bidding options. Previously, bidding was exclusively on CPC-basis whereby costs were incurred as a result of advertiser bidding. Now, with the pay-per-stay approach, Google will charge for Google Hotel Ads based on completed bookings […]


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