The biggest trend of 2013 is fresh, relevant content that is useful to the consumer as well as the search engines. In the rest of this article, we will outline a case study which illustrates the results that can be achieved by sprucing up your content and strategy with just a few minor tweaks to stay in line with Google’s algorithm.
If you run a hotel, you should be paying attention to Facebook Graph Search, whether you have access to it or not. All the Likes you’ve been accumulating, the encouragement of people to check in, the monitoring of photos taken in your hotel: it can finally serve a purpose that will help your visibility and can even lead to bookings.
The competition was hosted by the Hospitality Sales & Marketing Association International (HSMAI) and honors the best of the best in travel sales and marketing, specifically those who demonstrate the most creative and forward-thinking campaigns. See the award winning campaigns here.