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Optimizing for Local Search – Interview with Mike Blumenthal [Video]

At SMX Advanced Seattle 2012, Benu Aggarwal caught up with Mike Blumenthal to get the scoop on the latest tactics for optimizing websites for local search. Watch for the latest tips on Google+, Google Places and Google+ Local.

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Social Signals Versus Link Building: Who Will Come Out on Top? [SMX Advanced Seattle 2012]

How can a small brand secure quality links? “Get wild; target egos; be controversial.” –Casie Gillete Search Engine Optimization (SEO) 101 has clearly established that securing authoritative links is a vital aspect of building a website’s relevancy. More recently, it is evident that the quality of these links and who they are from is more […]

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Are Your Social Strategies Hardcore? [SMX Advanced Seattle 2012]

It’s no longer sufficient to simply make sure that your hotel is on social channels. Now you must ask yourself, “Are my social strategies hardcore?” This question prods the audience and panelists alike at SMX Advanced Seattle 2012’s ‘Hardcore Social Strategies’ session to think of how to innovate, engage, and build a valuable social presence. […]

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Auditing PPC Campaigns [SMX Advanced Seattle 2012]

Main things to check and audit on a paid search campaign 1)      Check campaign settings and use segmentation feature 2)      Use competitive analysis tools (Skyfu.com) and see what keywords our paid search campaigns are missing. 3)      Proper mix of match types (Broad, Phrase and Exact) 4)      Proper usage of geo targeting and day parting 5)      […]

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Avoiding PPC Data Paralysis [SMX Advanced Seattle 2012]

Long Tail Keywords Management: Long tail keywords are very effective and can help drive more conversions and revenue at a lower cost. Use about 10 to 15% budget to test a few long tail keywords for your business. Please do not draw conclusions by running the long tail keywords for a month. Use historical data […]

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Build Your SEO Toolbox: Search, SEO and Social Tools [SMX Advanced Seattle 2012]

Have you ever thought, “I’d like to have a surplus of social and SEO analytical power tools at my fingertips”? Well the experts of SMX Advanced Seattle have provided us with all of the ‘Hardcore SEO & Social Power Tools’ that they could possibly recommend in an hour. Here are a few that stood out: […]

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Search Personalization: the Convergence of Social and SEO [SMX Advanced Seattle 2012]

“The best way to impact personalized search is to be personal.” – Marty Weintraub While this is easier said than done, the SMX Advanced Seattle panelists of the ‘Surviving Personalization with Bing and Google’ seminar gave us a few helpful tips as to what strategies may best help you optimize for the increasingly personalized SERPs. […]

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Webinar Recap – Top 2012 Trends in Online Marketing

Recap and slides from Milestone’s webinar covering the latest organic, paid search and social media trends.

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Google Places Makes the Move Towards Social with Google+ Local

Google’s announcement of converting Google Places pages to Google+ Local pages is exciting new for local businesses and hotels. Here are some highlights of the change, and how to take advantage of it.

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