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How to Maximize Your PPC ROI

Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your campaign or lowering your daily budget, try thinking smarter and following the tips included below to keep costs down and conversions up!

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Spring Cleaning! 5 Ways to Tidy Up Your PPC Campaigns

Have you been neglecting your PPC campaigns this year? Then it’s time for spring cleaning! Learn the top 5 tips to clean up your PPC campaigns for optimal performance.

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Top 5 Reasons for Using a Multi-Channel Marketing Funnel

Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they give the most importance to the last channel via which a conversion was made.

A multi-channel funnel report provides information on the role that preceding channels played in that conversion, as well as the amount of time between the visitor’s initial click and his/her transaction. This article talks about the top 5 reasons for using multi-channel funnel reports.

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Leveraging the Latest Search Trends – Strategies to Improve Site Freshness, Local Relevancy, Semantic Search, and More

Search trends are constantly evolving. In this article, we share some of the latest search trends and their impact on overall internet marketing strategy.

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Social Media and Search Together Increase Click Through Rate by 94% [Report]

The following statistics published by Search Engine Journal are just a reminder about the power of SEO and search and how investing in SEO and social media efforts today will later result in handsome rewards and returns.

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Milestone Launches eBuzz Connect 3.0

Milestone releases the next generation solution providing hotels easy compset performance index and more detailed analysis of the reviews and the sentiment associated with the reviews. The new enhanced version of eBuzz Connect provides advanced features as well as highlights the data hotels need most for effective online reputation management.

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