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Tips to Strategize Local Link Building and Citation

The importance of quality local citations and links and the tips for local businesses to find strategic links to driving traffic and revenue.

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Are You Ready For Facebook Mobile Ads?

With Facebook reaching 845 million users and continuing to grow, hotels should prepare for new Facebook advertising platforms – including mobile, which is scheduled to roll out in March 2012. This article provides several tips on how to prepare for Facebook mobile advertising.

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Five Reasons Hotels should Use Google’s Hotel Finder Tool

Google’s updated Hotel Finder tool offers travelers a plethora of very useful features to find the right hotel. Due to the tool’s ease of use, the strong relevancy of results, and ad/clutter free look, it will become the go to tool for travelers when they are searching for the best hotel for their next trip. This article talks about five reasons why Hotels should use the tool effectively.

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Conversion Optimization Best Practices for Hotel Websites

Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it is a good idea to revisit a topic we spoke a lot about in 2011, Conversion Optimization Best Practices that works for hotel websites.

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SoLoMo Webinar Recap

Milestone’s latest webinar on February 15 was all about SoLoMo (Social, Local, Mobile) marketing. We had a great turnout and several thoughtful questions were asked during the webinar, and we’re addressing as many of them here as we can If you have any additional questions, please feel free to ask in the comments and we’ll get you a response asap!

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Social, Local, Mobile (SoLoMo) Webinar

Want to learn more about social, local, and mobile channels and the importance of integrating SoLoMo into your online marketing strategy? Milestone presents our next session in free online webinars with SoLoMo. Sign up to learn about the importance of SoLoMo and how to integrate the strategy into your marketing plan.

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SES New York SO/LO/MO: Local Myth Busters – Local Optimization Facts Proven or Debunked

Event: SES New York 2012 Session: SO/LO/MO: Local Myth Busters – Local Optimization Facts Proven or Debunked Date: Tuesday March 20th, 2012 Time: 4:00-5:00 PM Location: Hilton New York 1335 Ave Americas New York, NY 10019 Topics Covered:   In this session we’ll tackle the nitty-gritty details of optimizing Listings and Place Pages in Google, […]

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SEOmoz Webinar – All About Google Places

Interested in learning how to enhance your local business listings? Learn about Google Places including do’s, don’ts, best practices, and more.

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Does Money Always Buy Usability?

Four Seasons recently launched one of the most expensive hotel websites to date. Despite the enormous cost, critics have been faulting its usability.

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Activating Social Extensions Improves PPC Performance

Google has introduced a new tool that brings social connections to pay-per-click (PPC) campaigns. In our case study, we show how activating the extension can improve an ad’s relevancy and how our clients increased their performance an average of 61%-170%.

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