In 2011 search engines made significant changes to the algorithms to enhance and improve the quality of search results for the consumers. As an online marketer, staying on top of all the latest changes can sometimes be a daunting task. The key to staying relevant is creating content across all channels that serve the best interest of your customers. The ten tips below give a strategic path to ensuring that your marketing efforts have the best possible ROI 2012.
Learn how search is evolving and what hotels need to do to stay ahead. Topics include content freshness, mobile marketing, site usability, cross channel optimization, ratings and reviews, social media marketing plans and much more.