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Cross Over Between Social Media and Search – PubCon Las Vegas 2011

Google and Bing have both said quite clearly for over a year: social signals impact search engine results. Why do search engines care about social media? This session of PubCon explores how you can use social media channels and social signals to impact how you rank with the search engines.

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Twitter & Social Media from the PR Experts – PubCon 2011

Journalists are turning to social media more and more as a research tool when coming up with story ideas. This PubCon Las Vegas 2011 session focuses on how to create content that positions your company as a resource worth a journalist’s time, as well as some tactics on how to directly approach journalists and develop a relationship.

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Twitter: The Latest Topics and Trends – PubCon 2011

Marketers tend to jump on the bandwagon of the latest social media trend, because shiny and new things catch people’s attention. The problem with this method is that it is easy to waste time trying to get results from a tool before it is relevant to business. Instead, this time can be spent applying new strategies to channels that have been around for longer and have reached a point of stabilization within the market: like Twitter.

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Reputation Management: Monitoring Your Brand Online – PubCon 2011

For the travel industry, online reviews have a large impact on bookings. Positive reviews can drive new bookings, while negative reviews can potentially turn new business away. When handled properly, negative reviews can present opportunities to develop new brand advocates and improve the products/amenities you offer your guests in real time.

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SES Chicago Social Media Track – Local + Social: the Future of Promotion

Social media and local promotion educational session. In this educational session, industry experts will dive into social and local strategies for improving online visibility while driving traffic and revenue to your hotel website. Read further to find out more about the event and how to register.

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