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The Power of Retargeting

Actionable ways to use retargeting right now to acquire new customers and get them to share your brand.

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Smart Organic Keyword Research and Selection

Keywords remain an integral part of any SEO campaign. Without the correct keyword focus, even the best optimized content and links may not lead to success. Improve your rankings and increase your relevant click-throughs by thoroughly landing your keywords.

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How Do You Optimize For Universal and Personal Search

Examine search engine results pages with the images, videos, maps, snippets included, and address the changes that marketers must make.

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Google Analytics – PubCon 2011

In this session Ashish from Google Analytics (GA) team covered new, fun stuff that have been recently implemented in GA. Most of these implementations are geared so for GA to show relevant analytics data for content-heavy website.

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Hospitality Website Design and Hosting Issues – PubCon 2011

This session focused on site hosting issues that can cause search engine optimization and search engine marketing issues, resulting in drop in your site’s traffic. All speakers outlined ways on how you can avoid these issues, thus minimizing traffic issues to your site.

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Facebook Marketing – PubCon 2011

In this session, the speakers covered topics on how you can get most out of different social media channels, especially Facebook. Here are some excerpts from the session:

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Social Media Optimization and Conversion on Facebook – PubCon 2011

When you are optimizing your social media channels, what are the most important elements you optimize for? What can you do to maximize your ROI from Facebook. This session answers some of these questions and more.

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Bing Yahoo Search Partnership

Merger between yahoo and bing is working well in terms of reaching more audience with some advancements in features on webmaster tools and adcenter UI.

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Google Places & Hotpot Optimization

Dive deep into targeted tactics for Local Search optimization on Google. One in five search queries have a local intent. Make sure your website shows when they do.

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Conversion in a Social World with Tim Ash – PubCon 2011

In this PubCon Las Vegas 2001 session, Tim Ash, CEO of SiteTuners.com, examines social media conversions. Too often in social media we focus on niche markets and end up missing the big picture. Social media is not really a new concept: it’s about connecting with people. To truly measure effective conversions, you must define what it is you hope to accomplish with social marketing, and then develop steps to achieve those goals.

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