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Integrating Social Media Into Overall Marketing Plan – PubCon 2011

Social media is significantly more effective when it is approached as an integrated part of an overall marketing plan, rather than handled as an offshoot with its own life. This PubCon Las Vegas session explores the three main concepts of combining social media with traditional marketing: why, strategy and execution.

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Reputation Management and Proactive Reputation Management – PubCon 2011

This PubCon Las Vegas session focused on ways you can proactively manage your reputation online. The best thing to do when it comes to managing your reputation online is to be proactive. If you start monitoring your online reputation today, you will be in a far better place than doing it when your reputation has taken a hit or during reputation management crisis.

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What Every Webmaster Should Know About Code Installation – PubCon 2011

This PubCon 2011 session focused on security issues that most sites are prone to and what can web developers and web masters do to protect their site against these security vulnerabilities.

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Foursquare and Gowalla: Geolocation Marketing

Here are a few hyperlocal tips speakers shared during PubCon Las Vegas 2011. Foursqure is like your new map. Here are the best strategies to market on foursquare Think about four squre special, deals Come up with Incentive offer for the Mayer Use Foursqure as a reputation management too.  See what are people, employees are […]

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SEO and Information Architecture

This session talked about different elements you need to keep in mind when architecting your web site so that your site is search and user friendly. Architecting a web site that is search and user friendly is not supposed to be an easy task since there are many things you will need to consider.

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CSS and HTML Coding Today

This session focused on CSS and HTML coding standards that should be followed today, especially since all the focus is on Web 2.0. Speakers talked about how to optimize your site for speed, semantics, structure, and importance of providing structure data format to your web site content.

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The Convergence of Social Media & Search – PubCon 2011

The growth of social media and widespread adoption by many so much of the world’s internet users has pushed the search engines to pay a significant amount of attention to the signals from social channels. For companies with an online presence, this begs the question: how exactly is social interacting with search, and how can I use social media to improve my search saturation and ranking?

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12 tips on Design,Content and Marketing for a mobile site – Pubcon 2011

12 tips on Design, Content and Marketing for a mobile site – Best Practices, Challenges, Tools and more

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Leveraging Blog, Comments and Reviews

15 great tips for getting reviews, comments from your customers

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