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Managing Your Hotel’s Online Reputation Using SEO

Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a hotel’s revenue management/sales and marketing strategy. While hotels may not be able to remove damaging content, this article lays out how to minimize its harmful effects using SEO techniques.

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Google Hotel Finder Analysis

Google recently announced their newest experiment available to US hotels –Google Hotel Finder. This hotel search tool helps users find hotels, prices and locations more easily. As Google wants to establish itself as a leader in the travel and hospitality industry, its Hotel Finder tool allows them to take a step in that direction.

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Twitter Announces Two New Features

Twitter announced recently on their official blog that they’ve added two new features available on Twitter.com. One feature is designed to provide more in-depth information on how others are engaging with your own tweets, while the other feature is designed to provide relevant information about your followers’ engagements on Twitter.

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AdWords Update Provides New Analytics, Mobile Targeting, and Text Ad Format

Recent changes to Google AdWords have lead to a new display format for text ads, new analytics, and more focused targeting options for mobile and tablet devices.

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Google Places Cross Optimization Case Study

With the increasing importance of local results in the world of SEO, I set out to test and do a case study to see if optimizing a regular claimed Google Places account does in fact make any difference to the site traffic, page views, bounce rates etc.

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NYPD Forms New “Social Media Unit” to Monitor Facebook and Twitter

The NYPD announced this week they have formed a new social media unit specifically designed to track possible crimes being tweeted about on Twitter or posted about on Facebook.

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Wall Street and Hotel Marketing

While investors brace themselves as Wall Street rises and falls, hotels need be prepared for such dips in the economy as well. Consumers tighten their wallets and reduce their spend during economic downturns. As a result, hotels can endure a decline in room reservations as guests cut back on travel expenses. It’s during these times staying connected to potential guests is mandatory.

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Back to School Hotel Marketing Opportunities

Summer is winding down and soon students from colleges and universities across the country will be returning to their dorms and their fall semester classes. There is an increase in search for hotels and accommodations near these universities this time of year, and hoteliers can take advantage of this.

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