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Social Media Solutions on a Budget – SES San Francisco 2011

You don’t need to be a Fortune 500 company with a budget of millions for social media to run a successful social media campaign. Putting in the effort with several cost-effective solutions can help you forge your identity in the online social community.

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Insider Tips to Ad Optimization – SES San Francisco 2011

How to improve your ads on Google and Facebook to increase click-through rates.

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Protecting Your Brand and Reputation Online – SES San Francisco 2011

Andy Beal offers great search engine optimization insights and strategies at SES San Francisco 2011 for protecting your brand online and managing your online reputation.

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Local + Social – The Future of Promotion: SES San Francisco

Event: SES San Francisco Session: Local + Social: The Future of Promotions Clearly two of the hottest categories in online marketing are local search and social. Find which data feed services work best for mass local listings online and on the mobile web plus which social networking features have the most effect on local marketing. […]

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The White House Checks In to Foursquare

1600 Pennsylvania Avenue just became the most prestigious profile member to join Foursquare, a location-based social networking website. The White House’s Foursquare page currently has over 23,500 checkins, and several Foursquare Tips posted since Monday.

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How to Take Advantage of Your Active Social Messaging

Hotels often ask our social media team how they, as hoteliers, should promote their social channels on the hotel’s website. Follow up questions include: Should we include the Google +1 button? Should we have a Facebook Like button or a Facebook icon button linking visitors to our Facebook page, or both? Where on our site should we plug in a social newsfeed widget?

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Follow the Stars: Guest Reviews and Online Reputation Management

Why should I stay at this hotel and not the one next door? A question most shoppers ask themselves before staying somewhere they haven’t seen or heard of before. The point of reference most customers trust is a review or the new word of mouth in a global industry, which enables customers to become more emotionally comfortable with a decision. The act of managing this feedback is a popular term nowadays also known as online reputation management (ORM).

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Quality Score – Google Adwords’ PPC Algorithm

Just as Larry Page of Google crafted the PageRank algorithm to measure website relevancy based on the quantity and quality of its online references, Quality Score is built on the premise that relevancy can be measured and applied to pay-per-click advertising and serves as the major driving force behind campaign performance.

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Foursquare Business Pages

As geolocation apps are becoming more popular with end users, businesses should take advantage of all the opportunities they have to customize their space in the hyperlocal market. Foursquare recently launched the addition of business pages to their platform. The Foursquare business page is a unique opportunity for a brand to position themselves as a local expert and give users a reason to follow them, especially combined with another new feature: lists.

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New Bing Budget Settings

Microsoft adCenter has upgraded their budget options to be simpler and clearer. This article explains the new changes Bing has implemented.

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