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Analytics for Social Media – Top Expert Opinions

In the hospitality industry, it is very important to book rooms. However, traditional measurements for ROI don’t apply to new waves of marketing. When it comes to social media, the experts agree: there are new ways of measuring effectiveness. Social media is about measuring the people, the connections, and the conversations.

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Retweet Me – How to be a Twitter Authority

Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you guaranteeing yourself a legitimate following. Here are some tips given at this year’s SMX West conference.

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Cutting the Twitter Spam

Twitter can make a huge impact by driving more traffic to websites when tweets offer compelling reasons to click, and induce people to follow that specific account. Tweets can also virally be retweeted but some practices can lead to you being viewed as a Twitter Spammer. Here are some ways to avoid that label.

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Best Western Global Launches New Hotel Website

Best Western Global introduces a new website that offers over 228 Best Western locations in North America, Canada and U.S. Virgin Islands in 47 spectacular vacation destinations.

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Google Instant – Impact on Search Results

Now that Google Instant has been out for 6 months, search marketers can utilize the main points and data provided in the SMX West 2011 session, given by representatives from Google, Optify, Search Influence and Promediacorp.

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Quality Content is More Important than Ever Before

With Google’s recent algorithm update – called the “farmer” update – there is a shift in the SEO world focusing on quality more than quantity. Just having content for content’s sake is being penalized in favor of high quality, original content.

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Best Practices With adCenter For Bing & Yahoo

Now that Yahoo and Bing have a combined estimated 30% market share, you know you can’t ignore this appealingly large source of traffic – but you’ve also heard that you can’t just clone your AdWords campaign and expect to get good results. This session covers different kinds of features to take advantage of to maximize your ad campaigns on Bing and Yahoo.

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Best Practices with Google’s New Ad Features

This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads etc and explores how to take advantage of these new features.

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Mobile Search Ads

Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google recently spent $750 million to acquire mobile advertising network AdMob. This SMX West session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity.

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Google Place Pages: Why it is Important for you?

Google dramatically expanded its collection of information about the real world with its introduction of Place Pages – a webpage for every place in the world – for businesses such as hotels, points of interest, transit stations, neighborhoods, landmarks and cities. If you haven’t yet claimed your place page you’re missing out on a fantastic opportunity for controlling your own destiny and gaining valuable search traffic on Google Maps.

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