Pay-per-click (PPC) advertising is a statistical, methodical but beneficial marketing means that provides many unique features that SEO cannot offer. Use the following blog as an introductory summary of the main points of PPC advertising.
Beyond Googling: Where Will Your Customers Be Searching in Five Years?
Nothing in search marketing is as certain as change. Ten years ago Google did not exist – now it’s a verb that means searching on the Web. Growing use of media such as video, social and personal appear to provide new avenues for searchers. What are the early adopters embracing now? How will your customers find you? What media should you keep in your sites and what should you discard? This session is a long-view look at weak signals and trends that appear to point in new directions.
Niche directory is focused only on specific interest or topic, like travel, spa, wedding, golf etc. Niche directories show listings according to their categories. Submitting your site in niche directory is an effective way to increase web site traffic.
Every page of every website ought to be optimized. However, you might find a landing page within your site you felt was fully optimized, but has a bounce rate that is alarming. By doing so, you are losing an opportunity to convert a viewer. Here are 5 ways to improve poorly performing landing pages.