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In tough economic times like these you want to make sure that you are getting the most effective links online for your money. Directory listings can be expensive – especially if you are advertising with you CVB or on high profile online directories for your business niche. Before you spend thousands of dollars a year on a good link campaign for you site, read on to find out the top 4 listings that are vital to a successful SEO site.

There are many great PPC tools out there to help us with optimizing our campaigns. We share our top 5 PPC tools and ways we found it effective.

Twitter is an online social network used by millions of people to stay connected to their family members, friends and people they know. It allows people to connect to others by posting snippets of their status and what they have in mind to other Twitter users. Users declare the people they’re following, in which they get notified when that person posts a new message. For Twitter users, there’s a much more meaningful network hidden behind your followers. TwitterFriends helps you find those users who are meaningful for you.

When it comes to practicing good SEO there are numerous way you can have a successful well optimized website. However, keeping on top of all the areas that need to manage in order to have a website running in perfect shape takes time. If you don’t know exactly what you should be looking for, then read on for a SEO Cheat Sheet to see some of the top Do’s and Don’ts for a well optimized site.

123people.com is a convenient marketing research website. When typing in the name of a hotel, users can see what people are saying when thinking about that hotel – all in 1 report. By doing so, the user can see how the hotel is positioned in the market, what are its strong service offerings, and what are its areas to improve.

Leapfish, a new search aggregator allows you to do metasearch, or retrieve results from search engines such as Google, Yahoo, MSN, and also provides Web 2.0 results from online blogs, videos and images. Leapfish debuted in 2008, and is a brand new way to search online. Read on to find out just how Leapfish works, and how it affects your online marketing strategy in today’s competitive market.

Industry expert and internet marketing speaker Heather Lutze, also the author of the book ‘The Findability Formula’ talks about her social media strategies. She discusses the tactics you can implement immediately to get your website ranked higher in search engine results. Here are some informational and tips on how to use keywords effectively in optimizing your social media profile such as with Twitter, Linked-In, Youtube, Facebook profiles.