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Google Local Maps for International Businesses

Using Google Maps as a way to promote your business is a great way for searchers to find you fast and efficiently. Not only does the Google Local Business listing allow you to post pictures, videos and business hours, but you can also add a Google Coupon, a direct link to your site, and other important contact information.
But if you business is located outside the United States and Google Local Business Center does not yet support your country, there is still one way to get your business placed on Google Maps. Read on to find out how.

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Running Effective PPC Campaigns on Facebook

When it comes to PPC or Pay Per Click campaigns the first words that come to mind are usually something along the lines of search engine advertising or keyword targeted advertising. At the most basic level there is an understanding that you can choose specific keywords, bid on them and then see your ads in the search engine results page.

But what if you moved your PPC Campaign to a new platform like Facebook? Advertising on a social networking site is much different than advertising on a search engine, but it will allow you to really target a niche market. It’s a brand new way of doing PPC and a great new way to marketing your hotel, so read on to find out how to get started!

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Q&A with Nathan Buggia, Lead Program Manager, Live Search, Webmaster Center

In a recent Milestone interview with Nathan Buggia, Webmaster for Live Search and a true technical evangelist we uncovered the cutting-edge logic and strategies for effective SEO for the travel industry – from the impact of organic content to creating business relationships through social media . . . and everything in between. For hotel websites, the most hard-hitting online promotions utilize a long-term mix of organic page content, accurate meta tags, social media networking, video, user-generated content and smart domain names that engage the search engines and your new guests.

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Learning the fundamentals of Paid Search at SMX West 2009

Matt Van Wagner and Mona Elesseily spoke on the core essentials of creating a successful PPC campaign during the session “Paid Search Fundamentals” at SMX West in Santa Clara. They walked us through the process-from choosing keywords to writing compelling and relevant ad copies to tips on geo-targeting and day parting.

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Google Adwords Quality Score – Paid Search Campaigns

The SMX West session “Up Close With Google Adwords Quality Score” debunked some common myths surrounding the somewhat mysterious ranking system. Speakers Addie Conner from Course Advisor Inc. and Chris Danuloff from ClickEquations Inc. explained the importance of quality score and how it is determined, as well as the most important factors a paid search marketer should focus on when it comes to quality score.

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FAQ on Duplicate Content and Moving your site by Matt Cutts at PubCon, 2009

FAQ on Duplicate Content and Moving your site by Matt Cutts at PubCon, 2009

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Milestone Founder – SEO expert, Benu Aggarwal, to speak at the SES New York 2009 on “An Update on Social Media Optimization”

Want to find out how to maximize your marketing efforts on various social media sites like Facebook, Myspace, Youtube, Wikipedia, etc? Find out all the techniques you need to know in the latest presentation.

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Why is Facebook Important?

With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June 2008, the number of Facebook users in the US grew 32%, with the fastest growth occurring in the 30+ age group. Spanning such a wide demographic, companies not taking advantage of marketing opportunities on Facebook are missing out on a huge opportunity to connect with potential customers.

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