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Social Media Measurement – How Do We Measure ROI from Social Media?

Social media measurement is one of the most popular SEO topics people discuss today. The question is about how to measure the social media return on investment. If static-based metrics is the primary way business owners use to approve budget for social media marketing, it will be hard for them to make a decision and engage their business in the social media marketing.

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Santa Maria Inn – Revamp

Santa Maria Inn experiences a 34% increase in monthly online bookings after website revamp. The hotel’s appeal and online revenue improved with a newly enhanced website, which includes a new internet marketing strategy, new research, new layout, enlarged images, and an integrated reservation menu.

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Holiday Inn Express Town Center – Revamp

50% Increase in bookings due to Holiday Inn Express Town Center’s website revamp, which features fresh content, new website layout, photography, and conversion tools such as customer reviews, online video, and integrated reservation menu.

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Hotel Metro – Revamp

Hotel Metros booking engine conversion rate increased by 40% after revamped site went live. Adding a reservation menu and media quotes to the hotels website resulted in a significant increase in monthly booking engine conversion rate on a year to year month comparison.

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Quality Inn Wine Country – Revamp

Quality Inn Wine Country doubles their bookings after website revamp. The hotels website was enhanced with the use of vibrant color-scheme and a fresh, new look,

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Duplicate Content

Due to the tremendous amount of questions Milestone has received regarding duplicate content, we wanted to take this opportunity to discuss the top three questions and how to handle these issues. Read on to find answers to the most common duplicate content questions.

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Best Kept SEO Secrets, KPI for SEO Agencies, and New Years Resolutions for Small Businesses

Milestone Interview with Bruce Clay, From BruceClay.com

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The Role of Blogs and Fresh Content in Travel Today

With a large emphasis on fresh and user generated content, blogs provide a platform for SEO success.

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Find Out How Your Hotel Can Generate More Revenue with Online Coupons

Online coupons are becoming one of the most popular searches with the economy on a downturn and consumers looking to save money on everything they purchase – especially when it comes to travel expenses. Read on for some tips to help beat out the competition by using online coupons to promote your hotel.

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