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Experts are projecting that 60% of all travel will be booked online in 2008. Are you prepared to get your fair share?

It’s not big news that the internet has changed the landscape of travel. A few years ago you would have called your travel agent to help make your travel plans, and that agent would probably have offered you one or maybe two hotel options. Today the choices are seemingly limitless and a bit overwhelming for […]

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Online Searchable Videos – Why Hoteliers Should Care?

The chart below shows the growth of Online Video Advertising across all industries in the US. We believe that the lodging industry will see a significant adoption of the online video advertising because most consumers want to see, touch, and feel the hotel before booking their lodging online. As search engines move towards Universal Search […]

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Universal Search

Recently Google and other search engines launched a feature called universal search. Universal search shows mixed search results from several online advertising media such as websites, video, mobile, local, images, news, and several others.  Currently this feature is in beta with some of the search engines and the engines show universal results only for select […]

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The Importance of a Sitemap

The Sitemap is essential for the success of any Search Engine Optimization campaign. The general rule to follow for an internal linking structure is making sure that all pages are no more than two links away. In other words, I can navigate to any given page on my website within one or two clicks. Once […]

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Microsoft Launching Webmaster Portal

We are all familiar with the Google Webmaster and Yahoo Site Explorer tools. These tools provide webmasters a great deal of insight into the performance of a site by providing site metrics such as when the site was last indexed (read) by search engines, if the site has any HTTP errors, if there are certain […]

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GM’s Top 10 eCommerce Budget Items

Search Engine Friendly Design with Conversion Elements Search Engine Optimized Content and Meta-tags (both Brand Website and Independent Website if applicable) Lodging Directory Listings Pay Per Click Search Engine Optimized Online Video Email Marketing ROI Tracking Consumer Generated Content Destination Blog Mobile Compatible Website ——————————————————– Article Contributed by Kimberly Ehrlich, Milestone Internet Marketing

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