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Measuring The Success (ROI) of Your Search Engine Marketing

One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds […]

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How Do You Measure The Importance Of The Internet?

Frequently, hoteliers measure the size and importance of the internet as a booking channel by the number of reservations flowing through their online booking engines. An alternate way to measure the importance of their internet presence is to determine how many people were influenced by the hotel’s website, online ads, customer reviews, etc. While the […]

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The Next Frontier in Internet Marketing – Web 2.0

It is evident that Web 2.0 initiatives are changing the way all industries operate today. The chart below shows the overall spending by US marketing executives on the next generation of internet marketing technologies. As far as early adoption goes, the travel industry is lagging other major industries in investing in and taking advantage of […]

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GM’s eCommerce Checklist

Weekly 1. Online Inventory Make sure you have sufficient inventory allocated for all sales channels, especially on your site. Your independent and brand.com website is the most cost efficient tool for a hotel to receive reservations, as the hotel does not pay any fees when a customer books through these websites.

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Domain Name Best Practices

When choosing an online strategy for your business, the first step is selecting a domain name. Choose only one domain name for one business! Theoretically business owners want more than one domain name to cover issues such as misspellings, having separate domain names for products, or simply having more than one name pointing to there […]

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Keyword Stuffing

The common question which reoccurs time after time is maximizing keyword usage. Meaning if keyword phrases and H1 tags are important for organic optimization, let’s stuff the entire page full of relevant keywords and create as many H1 and H2 tags as possible. This is a common misconception. People and search engines alike do not […]

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