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The Power of Local Markets

As Search Engines think of ways to evolve and innovate, they are increasingly turning towards local markets to make their systems easier and better to use from a “surfer’s” perspective. In the quest to make searches more personalized and targeted for specific needs, Search Engines have come up with “Local Search.”

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Google: The Superstar of Search

Google is the “big boy” of search engines both in popularity with users and in sheer numbers. They claim to be “searching” 3,083,324,652 Web pages on their home page these days. Googlebot, Google’s spider, is supposedly one of the most intelligent on the Web.

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MSN: What’s New?

MSN Bests Google & Yahoo in Search Shootout

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Yahoo!: What’s New?

Yahoo! launches it own blog Yahoo! Publisher Network

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See What’s New With Google!

Take a look at some of the cool, new features available on Google for 2006. We find these tools/websites very useful and effective.

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AOL Adds New Mobile Search Features

AOL’s Mobile Search has a new – really cool – Surf the Web feature that makes it easier to view web pages through a mobile device, such as your cell phone or PDA. Surf the Web is designed to intelligently resize and reformat web pages for easy viewing on a small screen. See how it […]

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Why Do Second, Third and Fourth Positions on PPC Listings Generate Higher Profits?

While it’s certain that PPC ads in the #1 position on search engines receive more clicks than ads in any other position, it doesn’t mean that they generate more sales. In recent studies, we found that “real buyers” want to look around to get the best price, the best shipping, the best quality, the best […]

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Is Advertising Really Effective?

Our 21st century lives have been bombarded, blurred and “overkilled” with advertising on TV, movies, radio, internet, magazines, newspapers, airplanes, and even on the elevators up to our offices. The myriad of mixed advertising messages that have infiltrated and controlled our “down time” has given most consumers a huge headache and a diminished belief system. […]

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Go Organic, Get Conversions!

One of the current issues of online marketing is whether organic search engine optimization results in higher conversion rates than sponsored searches and pay per clicks. Based on years of experience and analysis of organic optimization our conclusion is “yes” the conversion rate for organic sites is higher. And most of the SEO experts agree. […]

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Realizing the “New” Powers of Online Local Marketing

The power and profitability of local online marketing are more apparent every day. We have seen that if you want to sell/purchase goods or services via a print ad in a local newspaper, you may get 10 calls. However, when you place your ad online in a local online community directory, such as Craigslist.com, you […]

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